Ari Guzzi

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Text Design Projects

I took a class that focused on the fundamentals of design, typography and layout within digital and analogue media.

Marketing for a Fictitious Product
For one project, I designed packaging for a health-focused vape aimed at assisting individuals in transitioning away from THC use. I curated a color palette, selected fonts, and developed a comprehensive marketing strategy for this fictitious product. I used Adobe Illustrator and Adobe InDesign for this project.


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Creative Graphic Describing a Song
In addition, I designed a graphic to be printed on sturdy paper and folded into an accordion-style package. Using typography and layout techniques, I crafted visuals that encapsulated the essence of song lyrics. I selected 'Out of the Woods' by Taylor Swift as my inspiration. I used Adobe Illustrator for this project.


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